TOMISLAV LAZAR

I build products that work.

This page has one job: to find people worth building with for the next ten years. Pokreni.hr is proof I finish what I start. slikaj.hr is the next step. If you build, sell or fund products, stick around.

Tomislav Lazar, developer and founder of slikaj.hr, portrait in a grey sweater on a white background.
Tomislav Lazar Krapina · 2026
Home darkroom from the 1970s, hand lifting a developed black-and-white print from chemistry.
CRAFT, NOT MAGIC

Every product I build follows the same logic. Understand the problem, pick the right tool, ship a result that still works after the first week.

HISTORY

What I build, and since when.

01 I started as a developer. Today I run the technical side of a four-person agency, building web and mobile products for clients across Europe. Specialty: Laravel, React, Flutter. For the last two years, more and more of the work happens with AI inside the development loop.

02 In parallel, under my own company Amicus (active since 2020), I build products under a personal name. The first was Pokreni.hr, a portal for trail and ultra running in Croatia. The second is slikaj.hr. The third is in the works.

03 I run ultramarathons. UTMB Istra 69k was the first ultra I finished. I mention it not as a CV hobby, but because the way I approach running (slow, planned, energy reserved for the end) is the same way I approach products.

WHY

Why I started slikaj.hr.

I needed images for Pokreni.hr. Stock photography is generic, a professional photographer is too expensive for a single blog post, and existing AI tools expect detailed prompts written in English, like someone who does this for a living.

I thought: if I, who earns a living from software, spend an hour writing a prompt for one image, how much time does someone lose who is doing this for the first time? slikaj.hr came out of that question.

The product is not selling image generation. It sells removing one specific obstacle for otherwise capable people. Describe your idea in one sentence, answer a few questions, get a professional image with copy ready to publish, in Croatian and English.

GOAL

Where this goes.

slikaj.hr is not the final stop. The goal is a portfolio of small, focused products under a personal name, solving concrete problems for real people. Pokreni.hr proved you can build for the Croatian market without outside capital. slikaj.hr is the second step.

The third, fourth and fifth products are already in motion. The plan is to build slowly, like a fifty-plus kilometre race: no sprinting at the start, with energy reserved for the final third. If you build with the same logic, we have something to talk about.

OTHER PROJECTS

Running in parallel.

  • Pokreni.hr

    Portal for trail and ultra running in Croatia. I run it alone, from source to editor. No hype, real numbers.

    Visit pokreni.hr
  • Amicus

    My own software development company, active since 2020. Client work on web and mobile products, consulting and AI inside the development loop.

    Talk about a collaboration
CONTACT

Let us start the conversation.

Write if you want a partner, a co-founder for a new product or simply an exchange of notes.

[email protected]